{"id":888,"date":"2023-10-23T12:34:09","date_gmt":"2023-10-23T12:34:09","guid":{"rendered":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/?post_type=product&p=888"},"modified":"2023-10-31T13:32:10","modified_gmt":"2023-10-31T13:32:10","slug":"carbon-38","status":"publish","type":"product","link":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/product\/carbon-38\/","title":{"rendered":"Carbon 38"},"content":{"rendered":"


\n\"Carbon38<\/a><\/code><\/p>\n

At the helm of Carbon38 is our CEO and Co-Founder, Katie Warner Johnson.<\/p>\n

At the age of 9, Katie began training as a professional ballerina. The studio served as an outlet for her imagination\u2014her affinity for mixing fashion with training was a natural extension of her creative relationship to the space.<\/p>\n

Katie\u2019s practice saw her through high school and into Harvard, where she decided to pursue a degree in Art History and Architecture. She started work as a financial analyst after graduation, but found herself longing for the challenges and delights of her first passion\u2014ballet. So she packed up her desk at Deutsche Bank and began touring the globe with the Broadway production of Cats. A career-ending injury would later force her to make another professional change, but this time she was determined to stay in the studio.<\/p>\n

Katie entered the fitness world as an instructor and eventually become a coveted celebrity trainer in Los Angeles. Her approach to dressed-up studio style drew interest from her clients, and she identified a gap in the market\u2014one she had been unwittingly exploring since her days as a young ballerina.<\/p>\n

In this space between fashion and active, Katie saw an opportunity. And after attending a convention on women-led startups, she decided to make it a reality.<\/p>\n

Since Carbon38\u2019s inception in 2013, the company has found enormous success in a curated selection of top labels, an exclusive branded label, and collaborative capsules with designers and artists. Katie is at the forefront of the brand\u2019s success, growing the company to a multi-million dollar business, raising successful funding rounds, and hiring a dynamic team of industry leaders to support her vision.<\/p>\n

Katie believes in a certain power of dressing\u2014one that combines the DNA of activewear with ready-to-wear pieces that are designed for the modern woman. Supporting women, especially within her own industry, has been at the core of what Katie does. Carbon38 invests in and carries a majority of women-led brands (70% of our brand selection today), working to champion companies who may not otherwise receive the capital and exposure needed to scale their success.<\/p>\n

Katie\u2019s efforts and innovation are eminent in the industry. She has been named a member of Marie Claire\u2019s New Guard, honored as one of Goldman Sachs’ Builders and Innovators, and recognized as one of Ernst and Young\u2019s Entrepreneurial Winning Women in 2016.
\n2011<\/p>\n

In November, Katie Warner Johnson attended the Women 2.0 Startup weekend and purchased our URL\u2014www.carbon38.com.
\n2012<\/p>\n

In January, we launched the official Carbon38 Instagram.<\/p>\n

Also in January, we started conducting business from a one-bedroom apartment and hired our first employee.<\/p>\n

In July, we began fundraising.<\/p>\n

In September, we received our first check for $100K from the Winklevosss Twins\u2014yes, those twins.<\/p>\n

In November, we launched as an E-commerce site focusing only on activewear.
\n2014<\/p>\n

In February, we brought our total fundraising to $1 million.<\/p>\n

In September, we leased an office in West Hollywood with desks and computers for all 9 employees.
\n2015<\/p>\n

In September, we started our Series Seed fundraising, raising $11 million.<\/p>\n

In November, we launched the first exclusive Carbon38 Branded Label Collection\u2014a mix of active, elevated basics, and signature prints.
\n2016<\/p>\n

In August, our exclusive Takara Shine was born (to date, we\u2019ve sold over 500,000 pairs).<\/p>\n

In November, we hit the other coast and opened a pop-up shop on Los Angeles\u2019 famous Roberston Blvd.<\/p>\n

In December, we launched our first collaboration with “Love Me” artist, Curtis Kulig.
\n2017<\/p>\n

In January, we partnered with award-winning designer Jonathan Simkhai for our second collaboration.<\/p>\n

In March, we launched our first line of ready-to-wear pieces\u2014The Met Collection.
\n2018<\/p>\n

In January, a new investor contributed $15 million.<\/p>\n

In December, we grew up and moved to our Culver City offices.
\n2019<\/p>\n

We made a name for ourselves in the world of luxury fashion, partnering with a new wave of high-end labels and designers.
\n2020<\/p>\n

In March, the global pandemic began.<\/p>\n

We sold our Culver City offices, set up shop as a remote team, and threw ourselves into learning how we could best serve our customers and community.
\n2021<\/p>\n

In March, we partnered with Girls Inc, of Greater Los Angeles.<\/p>\n

In August, we launched a collaboration with EleVen by Venus Williams\u2014our first tennis collection.<\/p>\n

In September, we re-platformed to Shopify.<\/p>\n

In October, we partnered with the Breast Cancer Research Foundation to raise funds for the world’s most promising research and awareness campaigns.
\nTHE BEST IS YET TO COME
\n2022<\/p>\n

In March, we announced our rebranding, including a new logo, a new feel, and a new us.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the helm of Carbon38 is our CEO and Co-Founder, Katie Warner Johnson. At the age of 9, Katie began training as a professional ballerina. The studio served as an outlet for her imagination\u2014her affinity for mixing fashion with training … Continue reading →<\/span><\/a><\/p>\n","protected":false},"featured_media":892,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"product_brand":[],"product_cat":[18,47],"product_tag":[],"class_list":["post-888","product","type-product","status-publish","has-post-thumbnail","product_cat-apparel","product_cat-clothing","first","instock","shipping-taxable","product-type-external"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/product\/888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/comments?post=888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/media\/892"}],"wp:attachment":[{"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/product_brand?post=888"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/product_cat?post=888"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.willdoit4u.us\/something4everyoneusa\/wp-json\/wp\/v2\/product_tag?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}